Business & Decision thoroughly analyzed Thalys’ data situation, pinpointing which kind of sources and types were the most relevant, broke down the walls of the silos and created a powerful customer data hub tailored to its specific needs.
Once the quality of the data sub-layer was ensured, B&D implemented Neolane, to empower Thalys with an efficient and time-saving campaign management tool and have it profit from a smart e-ticketing service. It also installed Oracle On Demand for stimulating informed decisions through powerful self-service BI reporting and analysis. This end-to-end approach now allows Thalys to better know, reach and develop its customers, and this with success. It knows who they are, where they are traveling to, if they are in the train or not and has the right tools to act on this valuable information in the smartest way possible.