• Aller au menu
  • Aller au contenu
Business & Decision Belgium
  • Domains
  • Actif - References
  • Resources
  • Careers
  • About B&D
  • Contact us
  • Mon espace candidat
  • Blog
  • Finance
  • 
  • 
  • 
  • 
  • France
  • Luxemburg
  • Mauritius
  • Morocco
  • The Netherlands
  • Russia
  • Spain
  • Switzerland
  • Tunisia
  • UK
  • USA
Ouvrir le menu
  • Data
  • Digital
  • Strategy & Innovation
  • Se connecter à mon espace
  • Créer un espace candidat
  • DataScience & AI
  • Data Governance
  • Analytics & Visualisation
  • Risk & Finance
  • Web & Mobile
  • Customer Engagement
  • Business Process Solutions
  • Security & Data Protection
  • Service Center
  • ChatBots
  • Innovation Lab
  • DataLab
  • GDPR
  • News
  • Events
  • Se connecter à mon espace
  • Créer un espace candidat
  • Job Search
  • Young Professionals
  • Experienced Candidates
  • Our Company
  • Se connecter à mon espace
  • Créer un espace candidat
  • Company
  • Locations
  • Partners
  • Se connecter à mon espace
  • Créer un espace candidat

Got a question ?
Let's talk !

Contact Us

  • Site Map
  • Legal Information
  • 
  • 
  • 
  • 
© 2019 Business & Decision – all rights reserved


Thalys

Digital Public Sector

Business & Decision helped Thalys to better understand its customers by offering them personalized services and tailored information (e.g. emails, specific promotions, etc.).

THE NEED

  • Centralize customer information
  • Create a 360° customer view across channels
  • Centralize BI reports
  • Coherent campaign management
  • Tool management and automatization

OUR VALUE PROPOSITION

Business & Decision thoroughly analyzed Thalys’ data situation, pinpointing which kind of sources and types were the most relevant, broke down the walls of the silos and created a powerful customer data hub tailored to its specific needs.
Once the quality of the data sub-layer was ensured, B&D implemented Neolane, to empower Thalys with an efficient and time-saving campaign management tool and have it profit from a smart e-ticketing service. It also installed Oracle On Demand for stimulating informed decisions through powerful self-service BI reporting and analysis. This end-to-end approach now allows Thalys to better know, reach and develop its customers, and this with success. It knows who they are, where they are traveling to, if they are in the train or not and has the right tools to act on this valuable information in the smartest way possible.

Share
  • 
  • 
  • 
  • 
Print
All the references