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Ref. 118 - Thalys

Digital Expertise Public Sector

Business & Decision helped Thalys to better understand its customers by offering them personalized services and tailored information (e.g. emails, specific promotions, etc.).

THE NEED

  • Centralize customer information
  • Create a 360° customer view across brands & channels
  • Coherent campaign management
  • Tool management and automatization

OUR VALUE PROPOSITION

Business & Decision helped Thalys to take ownership of their data and to achieve a complete 360° view of their customers in order to support its growth. First, we thoroughly analyzed Thalys’ data situation, pinpointing which kind of sources and types were the most relevant, broke down the walls of the silos and created a powerful customer data hub tailored to its specific needs.

Once the quality of the data sub-layer was ensured, B&D implemented Adobe Campaign, to empower Thalys with an efficient and time-saving campaign management tool and have it profit from a smart e-ticketing service. The solution provided allows the differentiation across Thalys brands and loyalty programs.

This end-to-end approach now allows Thalys to better know, reach and engage in a dialog with its customers, and this with success. They know who they are, where they are traveling to, if they are in the train or not and have the right tools to act on this valuable information in the smartest way possible.

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