Business & Decision’s partnership with Adobe started already from the early beginning with B&D’s first Adobe Campaign projects, as one of the main reasons of using this tool was its user friendliness and wide range of features. It was part of Business & Decision’s strategy to have a unique approach of using the Adobe Campaign tool to achieve successful marketing activities in various client including cosmetics, rail transportation and retail
Afterwards with the introduction of Adobe’s Marketing Suite and Analytical Suite, the different customer Engagement products bundled into one environment allowing customers to easily combine the different versions without complex integrations. This completeness of vision together with B&D’s expertise in the domain make this a very successful partnership.
As a result of the partnership, Business and Decision has a strong and deep practical knowledge regarding implementation and usage of the Adobe Analytics Cloud and the Adobe Marketing Cloud; but both parties benefit from each other’s expertise and know how.
Throughout the years, Business and Decision has gained much experience in working with Customer Engagement tools often in a marketing, digital sales and analytics context. The partnership with Adobe allows B&D to support organizations in the transition towards a better customer engagement process and helps their clients with defining the best roadmap for the project prioritizing based on quick wins. By not only focusing on the tool implementation but also on supporting the change process a successful project delivery is guaranteed.
The main fields of implementation that fall within B&D’s partnership with Adobe are: Marketing Automation & Operation, Campaign Management, Account Management & Digital Lead Sales, Sales Force Automation, Servicing, Personalization Solutions, Offer Management
Business & Decision’s efforts in achieving quality results are reflected on the fact that a large part of our consultants is certified in one or more relevant technologies and has hands on experience with at least one tool from Adobe