Digital Expertise

Digital Expertise

The knowledge and the Journeys

In our post digital world, the power balance has shifted from organizations to individuals. This statement is true whether the individual is a customer, an employee or a citizen. Formerly, individuals were forced to follow rules, processes and customer paths imposed by organizations structured in silos. Today, the individual has regained power and is happy to find his own way about how he interacts with companies.

Every day he invents new use cases, expresses himself more freely, far away from established rules. He assembles the tools and processes that are offered to create his own experience and his own journey. As a customer, he imposes his opinions and values, ​​and obliges brands to adapt and renew themselves permanently: in their products, in their branding and in how they match the customers' journey.

We have entered the age of personalization, dialogue and client intimacy. To do this, companies must constantly refine their customer knowledge, and deduce more practical, relevant, attractive and seducing trajectories out of it.


Business & Decision’s DevOps experts are more than function development, release plan and automation. They are key digital experts and master builders of key features of your software to make your business to run efficiently

Our DevOps team is there to support your projects with innovative development capacities and to build reliable and quality software on your managed platforms. Our team of multi-talented professional DevOps experts will help you push the boundaries of your digital environment to master every detail so you can maximize efficiency in your organization.

Web & Mobile

Tom Fishburne, Founder of Marketoonist: "The best marketing doesn't feel like marketing". This is B&D’s Web & Mobile team. They take your concept, reformulate it and launch on the web without you knowing that you have a great product!

Whether it is a website, video or mobile app, Web & Mobile offer you a complete digital package of personalized and interactive elements which engage and delight your customers to generate new leads for your products and services 

Customer Relationship Management (CRM)

Managing and nurturing customers and prospects is the backbone of any business. Their success is your success so you need to manage the relationship that you have with them effectively and efficiently. Over the years, Business & Decision has transformed organizations to evolve from solutions which improve operational efficiency to comprehensive cloud-based technologies and services to optimize their customer experience. As CRM becomes increasingly crucial to gain a competitive edge, we guide our clients through the CRM lifecycle – analyzing the best option, deploying and implementing to full-optimal utilization – to stay connected to customers, suppliers or other third-parties while streamlining processes for increased profitability and efficiency

Customer Engagement Solutions

The current digital landscape has never been more challenging with an ever-increasing pace of changes and hyper-competition for customers. Business & Decision assist our clients to keep on implementing state-of-the-art Customer Engagement (CE) solutions. As the separation between physical and digital becomes more and more redundant in the modern marketing landscape, B&D’s CE solution-team masters have the means which enable you to own the physical space and create fluid customer interaction.