[EXPERT DISCUSSION] Artificial Intelligence in 7 key points
Artificial Intelligence (AI): these two words are on everyone’s lips at the moment. They carry both hope for unprecedented development and fears revealed by the greatest science-fiction writers.
IT departments must be at the forefront of digital transformation
Do IT departments really lead the way in digital transformation? Benjamin Protais, Director at Business & Decision Switzerland, explains and expounds his view of the current situation of IT [...]
Chatbot, virtual and live agents to redefine customer experience
For a long time, Customer Support and Support Centres were departments that are only implied after a customer has purchased an item or service…
GDPR : what obligations for data controllers?
After our article GDPR: what new rights for your personal information?, we go further into what the general regulation brings to data protection. As well as extending the rights of people whose [...]
GDPR: what new rights for your personal information?
The GDPR strengthens and clarifies the rights of physical persons whose personal information is processed, and the obligations of entities that handle the processing of such data.
Marketing pressure as a strategic lever for growth? Of course! Part 2
The second part of the article Marketing pressure as a strategic lever for growth? Of course! Today we’ll take a closer look at the question of channels and their key role for every marketer. And [...]
[TUTORIAL] First steps with Zeppelin
Zeppelin is the ideal companion for any Spark installation. It is a notebook that allows you to perform interactive analytics on a web browser. You can execute Spark code and view the results in [...]
Improve your bounce rate: issues, recommendations and optimisation
Disclaimer: although we talk much about bounce rate in this article, our aim is not to explain how to use or calculate this indicator. Today we are going to help you improve the customer journey and [...]
Marketing pressure as a strategic lever for growth? Off course!
One concept remains static and unchanging, spreading terror in the marketing departments of all the brands with which I’ve had the opportunity to work: marketing pressure.
GDPR: 1 minute to understand and take action
The GDPR (General Data Protection Regulation) is an hot topic for 2017. Here is a video to find out the answers with images. Watch here!
Going beyond analysis of the customer journey with Artificial Intelligence
These days, consumers have the upper hand when it comes to consuming advertising material. Marketing has fallen into its own trap of overflowing imagination. Artificial Intelligence may provide [...]
InsurTechs: insurance companies turn to digital technologies
After the Fintechs, Insurtechs are arriving on a tide of data, cloud and IoT,and they’re all set to blow the dust off the sector.