How is the Port of Antwerp optimising logistics with Data Science?
Looking for fast, intelligent exploitation of its mass of data, the Port of Antwerp turned to B&D to optimise and secure the safety and efficiency of its maritime transport. A report.
Social Selling; using LinkedIn to boost sales
The use of social networks by professions has increased so fast in recent years that a new discipline, social selling, has rapidly emerged to become a key tool in B2B.
Mapping and Open Data: understanding the bases for your business
Open data and data science today enable us to analyse geographical data by measuring interactions that could otherwise only be modelled with great difficulty.
Marketing and Artificial Intelligence: seven current trends
Over recent years we have seen a steady increase in the powers of artificial intelligence (AI). Every sector is affected, to a greater or lesser extent. But there is (and will continue to be) one on [...]
Optimise data gathering for successful digital marketing
Businesses must now coordinate omni-channel campaigns to offer a connected experience in real time, with an agile approach to content.
Artificial intelligence, machine learning, data science: are these terms interchangeable?
Many writers talk about AI, machine learning and data science, as if these terms were broadly interchangeable. What’s going on exactly?
Geomarketing: how can you fully exploit its potential?
Although geomarketing is currently regularly used in businesses, it is almost always badly or under-exploited. How can we put that right?
The basics of data mapping in the age of the GDPR
Now organisations are preparing for the entry into force of the GDPR (General Data Protection Regulation) in 2018, the first stage for many of them will be to acquire an overview of their whole [...]
Understanding the Beacon in action and its innovative uses
Beacons are often very innovative, and try to meet needs that other technologies cannot currently satisfy.
Big Data, unleashing the potential of company archives
Whatever their size or business sector, enterprises are required to preserve certain documents for a given period. But how is Big Data changing document archiving?
Open innovation is far more than an open air playing field
Why do some business opt for open innovation, giving away some of their knowledge without expecting anything in return (at first sight, at least)? What do they actually have to gain from this [...]
How to make an on-line questionnaire a marketing gold mine
An on-line questionnaire must be well thought-out in advance if it is to be effective and produce usable, analysable data. A necessity if you want to exploit its undoubted advantages in the age of [...]