How to become a data-centric company?
Many figures show that all companies are not data-centric and they do not exploit fully their data, approximately 20% of exploited data is business critical. Data is at the heart of all company’s [...]
Marketing Strategy: why and how to implement a Customer Data Platform
In my previous article, I explained that, this year again, we would see a surge in business digitalisation, and that this would accelerate some already observed trends: namely, hyper-automation, AI [...]
In The News14May2021
Download our Whitepaper "Artificial Intelligence: Stay in control of your future!"
Did you know: Global spending is expected to double over the next four years to exceed 110 billion dollars in 2024. AND by transforming their organisation to better prepare their employees for [...]
Are you ready to challenge your Dashboard?
Humans are visual creatures, more than fifty percent of our brain is involved in visual processing. This is why it is really important to understand how to create an effective dashboard which must [...]
[WHITEPAPER] Artificial Intelligence: Stay in control of your future!
If there is one topic that really ignites passion and fuels all ideas and discussions in the world of new technologies, it’s Artificial Intelligence. What are the opportunities for enterprises? How [...]
Software is (still) eating the world
Around mid-December, a big private tourist estate in Ile-de-France (region of France) launched an email campaign to ask its customers for help, in the wake of the disastrous year that had been 2020. [...]
In The News04May2021
We go greener together!
Business & Decision Belgium is now switching its fleet with Toyota Yaris Hybrid Iconic;
Statistics versus Machine Learning: should they really be opposed?
This « seemingly » old debate deserves to be revisited with fresh perspective. Data Science (such as Big Data) is a constantly evolving field with nowadays proven applications namely in the fields of [...]
B&D as Lyreco Sustainable Customer
We recived the Sustainable Customer label from Lyreco for our efforts in 2020
Is your marketing science?
Is marketing science or art? It seems that the only correct answer to this good old question is « a bit of both ». That being said, its scientific dimension has gained some serious ground over recent [...]
How tools accelerate Data Governance?
With pressing regulations and strict timelines, the idea to bring together and implement all aspect of data governance seems not only difficult but at times impossible. Discover in this webinar some [...]
The 5 key Data Science practices
In the wake of Big Data, many companies embarked on the Data Science journey, the field having established itself as the inescapable route towards Big Data transformation into knowledge and [...]