5 new Customer Engagement trends reshaping the Digital landscape
To some extent, our habits and way of living may be changed forever by the pandemic that started in 2020. Nevertheless, the goal of digital marketers has remained the same: providing a consistent [...]
How to maximize your ROI with your Data Analytics?
We have seen a lot of evolution in analytics these past years using new modern technologies & solutions but also by collecting more and more data, but what about the methodology following this? [...]
Golden rules for businesses when moving to the Cloud [PODCAST]
We already know why Cloud Data Platform are a new Eldorado for enterprises. Cloud Technology is accelerating companies in their digital transformation journey by offering an infinite scalability, a [...]
Data Governance: how to build a successful Data Culture?
It is crucial to pay a particular attention to the use and adoption of Data Governance regarding any new initiative, whether it is an innovation or the deployment of a new product line. Data [...]
Color in Dashboarding: a Love-Hate relationship
When it’s time to add some colors in your dashboards, it can easily get complicated to make the good choice for an understandable result by all. Colors have a strong impact on your dashboard, they [...]
Digital Customer Experience with Chatbots
Customers are placing more and more value about their own experience and have higher expectations in terms of availabilities, time to answer, self-service tools and easier messaging conversation [...]
The 10 golden rules of Total Experience
During the past pandemic, customers all over the world had not much alternatives but to shop online. It is a habit that people will maintain also once life returned to normal. The COVID crisis [...]
How to create efficient data storytelling dashboards?
Designing dashboards today seems a very simple task, thanks to modern BI tools. However designing efficient dashboards that are useful and that people want to use is not the same story. A good [...]
[White paper] Data Ethics/AI Ethics: the 2 faces of a responsible future
Artificial Intelligence is at the heart of all attentions and concerns right now. Did you know that the real difficulty with Artificial Intelligence is not the algorithms, nor the design of the [...]
Implementing a Cloud Data Platform: The Do’s and Don’t
The Cloud is presenting great opportunities in terms of performance and scalability for companies. However, considering some golden rules as a starting point to mitigate risks and ensure your company [...]
How to become a data-centric company?
Many figures show that all companies are not data-centric and they do not exploit fully their data, approximately 20% of exploited data is business critical. Data is at the heart of all company’s [...]
Marketing Strategy: why and how to implement a Customer Data Platform
In my previous article, I explained that, this year again, we would see a surge in business digitalisation, and that this would accelerate some already observed trends: namely, hyper-automation, AI [...]