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Welcome to Business & Decision Benelux
Breakfast Seminar: THALYS TESTIMONIAL - CRM
07/06/2011
- Marivaux Congress Centre, Bd Adolph Max 98, 1000 Brussels
Discover Thalys' real time cross-channel marketing
- How do you apply trigger marketing methods transactionnal marketing and information in real time?
- How do you boost marketing ROI at your online communication through one-to-one messages triggered by customer events in real time?
- How do you leverage transactional messages such as purchase order confirmations to sell more, and more often?
| | B&D and Neolane invite you to a breakfast conference
on Tuesday 7th June 2011 from 8:30 to 10:30 in Brussels
Marivaux Hotel Congress & Seminar Centre,
Boulevard Adolph Max 98, 1000 Brussels |  | - Identify the challenges of real time messages services
- Master social networks to improve customer relationships and customer loyalty
- Deploy an infrastructure and best practices designed for real-time customer interactions
| | Thalys Customer Testimonial: Real time cross-channel Marketing | Thalys relies on the Neolane platform and B&D's expert consulting services to manage and personalise all customer communications in real time: cross-channel marketing campaigns, electronic ticket management, transactional messages, and information services.
Commercial and Marketing Director s testimony Béatrice Pâques will provide real examples of the creation, enrichment and execution of mission-critical messages in real time:
- Reservation confirmations, trip changes and cancellations
- Customer authentication through use of barcodes
- Creation and deliverie of more than 3 million electronic tickets between now and 2012
- Automated one-to-one information services by Email, SMS and MMS 24/7 availability and message execution | | | | Agenda | | | | 08.30am | | Welcome - Breakfast | | 09.00am | | Direct cross-channel marketing, e-ticketing, transactional messages, customer information services: Unify all your communications
Benoit Gourdon, Director of European Operations, Neolane | | 09.30am | | Thalys customer testimonial
Combining Direct Cross-Channel Marketing and E-Ticketing
Béatrice Pâques, Sales and Marketing director at Thalys | | 10.00am | | Demonstration of the Neolane conversational marketing platform | | 10.30am | | Q&A | | 10.50am | | Networking cocktail | | REGISTER NOW |
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