“Capitalizing on CRM’s promises to improve your business”
Customer Relationship Management: Building customer knowledge, value and loyalty. Business & Decision draws on its dual expertise on tools and business in the CRM field in order to help enterprises manage Customer data (Analytical CRM) and standardize the processes that use this data (Operational CRM).
“Our mission: To use our marketing information systems know-how to boost your relationship marketing: to bring to you the market's latest innovations, and help you improve your sales efficiency."
Nowadays, the Marketing Information System plays a key role in sales efficiency. Marketing covers a large number of fields that must be coherently dealt with as well as meet the following objectives:
“Our mission: To support you in the definition and implementation of your Customer Relationship Management effort”
Providing users at the appropriate levels with suitable indicators, presenting these indicators in a simple and clear manner and with the necessary data quality, constitute CRM's major challenges. These data are used to:
The Business & Decision Offering
“Our mission: To draw on all the experience and assets that we gathered during the last 10 years to provide you with project support at a very early stage by helping you make strategic choices.”
Business & Decision has acquired, thanks to a network that covers 20 countries and to 10 years’ worth of experience working for prestigious customers, recognized know-how in Customer Strategy Execution.
Our consultancy approach is pragmatic and operating income-oriented.
It is with this frame of mind that Business & Decision offers its customers packaged high added value CRM offerings:
Service centres are comprised of highly skilled and experienced Consultants, who work in teams dedicated to helping customers develop their projects and to support their strategies. These teams are organised around skill centres that span multiple business activities and simultaneously manage the priorities and coordination of a wide range of projects. These teams typically develop and standardise the infrastructure, governance and management practices that provide project frameworks.