... And there was Big Data

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Oana Serban - CRM Consultant


One of the greatest challenges businesses face today is making the most out of the constantly increasing amount of complex data available. While the advantages of molding it into valuable information are obvious, there are many those who get lost in the data manipulation inferno. Big Data technologies and mindset intend to bring light within what can seem as exabytes of data chaos. Those who embrace them are promised a deep and complex understanding of all facets of their business and a significant advantage over the competition.
The purpose of this presentation is to give an overview on the concept of Big Data, its technologies and applications, and to introduce one of the most wanted professional profiles of the future – the Data Scientist. All this with the hope that, as consultants, we will be better able to help our clients see through the hype, into the opportunities that lay within their data.