Customer Capital Management Through Social Media

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Michael Deheneffe - Customer Intelligence Practice Manager

The social computing has positioned many enterprises at a tipping point, where social technologies, platforms, strategies and programs can transform business decisions, actions and outcomes across an enterprise’s entire ecosystem. Social Business is a concept that goes beyond the buzz of social media networks; it’s a practice that can enable more efficient, effective and net-new connections inside and outside organizations to drive performance.Business&Decision can help the companies to develop their ‘customer capital’ and the Social can be  a new prism to transform them into a more performing, more reactive, more efficient organisation.