About us

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Our management team

Ada Sekirin

Ada SEKIRIN: Regional Director and Managing Director Business & Decision Benelux

Ada Sékirin (Masters in IT and MBA from Brussels Open University) started out as a freelance banking IT consultant. In 1994, she became founding partner of Flux Consultancy and developed the Business Intelligence expertise of the company. After the acquisition of Flux Consultancy by Business & Decision (end of 2001) and the merger, in 2003, with SPSInfoquest's Belgian subsidiary, creating Business & Decision Benelux, Ada Sékirin was appointed Director of Business & Decision Benelux. She now also runs activities in Russia and Italy.

Pierre Dauffenbach

Pierre DAUFFENBACH: Managing Director Business & Decision Luxembourg

After graduating from ULB as Civil Engineer and Solvay with a Licence in Management, Pierre Dauffenbach started his career at IBM as systems engineer. After evolving to management positions at Sybase and Pilot Software, he became founding partner of Valoris, a Business Intelligence consulting company.

In 2003 he co-founded Nexhos, a consulting company specialized in BI, CRM and enterprise web portals, that was acquired by Business & Decision in 2005. Now Pierre is appointed Managing Director of Business & Decision Luxembourg and actively developing Business & Decision's BI and CPM services.


Lotte VAN LIDTH DE JEUDE : Managing Director Business & Decision Netherlands

After over 15 years of work experience with System Integrators (Capgemini and IBM), Lotte joined Business & Decision in 2012 to help grow the company in marketshare.
Lotte worked as an (ERP) HR consultant, Resource Manager and after that for many years in the BI space as a Sales, Business developer, Business Unit manager and Sales Director.

Our customers

Business & Decision offers business solutions for a wide range of big- and medium-sized companies having their activities in banking and insurance, distribution, life sciences, manufacturing, public and telecom.


Business Intelligence (BI)

  • Acerta
  • ADP
  • Arcelor Mittal
  • Axa
  • Belfius
  • Belgacom
  • BNP Paribas Fortis
  • Carglass
  • Carrefour
  • Eurocontrol
  • Imperial Tobacco
  • Interparking
  • National Bank of Belgium
  • Partena
  • Sanofi-Aventis
  • Sanoma Magazines
  • Schering Plough
  • SES Astra
  • Stad Gent
  • Telindus
  • Terumo
  • The Belgian Post
  • UCB Pharma
  • Vlaamse Media Maatschappij (VMM)
  • Volkswagen

Customer Relationship Management (CRM)

  • BCD Travel
  • Belgacom
  • Besins Healthcare
  • BNP Paribas Fortis
  • Carrefour
  • Ethias
  • FOD/SPF Finances
  • ING
  • Proximus
  • Telenet
  • The Belgian Post
  • Truvo


  • BEI Banque Européenne d'Investissement
  • Belgacom
  • Dexia BIL
  • Euroclear
  • FEI
  • FodECO: Ministère fédéral de l’Economie
  • Fortis
  • Foyer
  • ING
  • Les Universités Notre Dame de la Paix
  • Mobistar
  • Nomura
  • RBC Dexia
  • Swift

Enterprise Information Management (EIM)

  • BNP Paris
  • FedEx
  • Fortis
  • ING
  • La Poste

Managed Marketing Services (MMS)

  • Audi
  • DDB
  • Renault

Risk Management (RIM)

  • Amen Bank
  • Anglo-Irish
  • Axa
  • Banca Intesa Sanpaolo
  • Bance Sella
  • Barclays
  • BKCP
  • Crédit Agricole
  • Discount Bank
  • Fortis
  • Fortis Lease
  • Handelsbanken
  • ING
  • ING Cards
  • Lease Plan
  • Leumi
  • Montepio
  • Oko-OPK
  • Record Bank
  • Sace
  • Samba Bank
  • Samlink
  • Sampo
  • Swedbank
  • Yapi Kredi